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Simplicity means walking the line: knowing what to keep and what to throw away.
It comes across as magic as it works, because none of the complexity is transfered to users.
This is the highest achievement in the design of technology.

Great design fits seamlessly to life.
For 100 years, Whirlpool has focused all our energies on creating forward-thinking design that's beautiful for what we choose to leave out as much as what we choose to put in it.

Which makes a pleasure to live with.

In 2014, we have introduced the new campaign "Designed to Simplify". With this approach that we have and really helping consumers understand how an appliance brand like Whirlpool can simplify their lives. The same elements of the story has been put through different touch points, including in-store materials, website and through-the-line campaign.